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What Makes YNOT Different

At its core, YNOT is staunchly committed to bridging the burgeoning world of digital technologies with scholarly research. This commitment is steered by an unwavering interdisciplinary approach that ultimately seeks to bring about societal betterment.

We firmly believe in weaving together diverse scientific literacies to devise strategies that address our pivotal research questions. These strategies, grounded in multidisciplinary expertise, aim to contribute to the betterment of society by enhancing policymaking, strengthening economies, and fostering innovative businesses, thereby enriching the lives of individuals and communities.

Veering away from the often segregated strategies prevalent in 'cross-disciplinary' scenarios, YNOT prioritizes the harmonious integration of various fields of expertise . We work closely with both academics and practitioners to develop contributions to knowledge and practice. Our vision extends beyond individual research pursuits to the creation of a vibrant research community. This community is dedicated to transformative collaboration that encompasses every stage of the research process, driving social benefits through the innovative application of digital technologies hence delivering practical, relevant, and socially beneficial research outputs.



Situated within the intellectually vibrant Queens' College, Cambridge, the YNOT Institute seeks to comprehend and assess how emerging digital technology can shape a better world. Our mission is embedded in the research of how this technological shift can stimulate more effective policies, bolster economies, and catalyse innovative business practices. Simultaneously, our objective is to determine the necessary policies and infrastructural frameworks that are instrumental in ensuring that digital technologies remain optimally aligned with the promotion of societal welfare.

Drawing upon Queens’ College's rich academic heritage  of fostering cross-disciplinary dialogues and exchanges, YNOT is uniquely positioned to explore this mission. Harnessing a myriad of disciplines within our academic community and experts in practice, we delve into the implications of the digital transformation for economic, societal, and financial decision-making processes.

Fundamentally, YNOT holds a strong belief in the power of applied research to generate tangible societal benefits. It is committed to using advancements in Artificial Intelligence, Machine Learning and other emergent digital technologies to help investigate human behaviour, refine analytical processes, provide predictive capabilities, and offer solutions to some of the most pressing challenges we face today.

In essence, our quest at the YNOT Institute is to harness the power of emerging digital technologies to shape a future defined by enhanced policymaking, a resilient economy, and innovative business practices , ultimately driving societal progression.


The YNOT Institute aspires to establish itself as a premier research institution, dedicated to exploring the transformative potential of data science in influencing and shaping decision-making in the financial, public, and economic sectors . Our primary objective is to apply these insights towards crafting improved policies, nurturing resilient economies, and fostering business innovation, all with the ultimate goal of contributing to a better world .

Our institute fosters a collaborative environment, bringing together academics and practitioners from a wide spectrum of disciplines, including but not limited to computer science, finance, strategic modelling, behavioural sciences, and economics. We endeavour to consistently produce insightful outputs that underscore the transformative power and potential of data-driven decision-making. Whether it influences a small business or the dynamics of the global economy, we believe in the profound ability of this approach to significantly improve societal wellbeing.

YNOT Institute is also deeply invested in assessing the societal impact of these decisions. Central to our research pursuits are the themes of welfare enhancement, financial inclusion, accessibility, and sustainability. These concepts are not merely subjects of our research; they form the cornerstone of our institute's core values

Envisioning a synergy of data science, economics, and emergent digital technologies, the YNOT Institute is committed to translating these into better policies, stronger economies, and more dynamic businesses. Our goal is to be a catalyst for positive societal transformation, promoting an enhanced world for all.

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